Cable TV providers don’t want to change – they want you to change, or rather, they want you to go back to watching TV like you did 5, 10 or 20 years ago. Traditional TV providers, such as Comcast and DIRECTV, continue to struggle with changing attitudes towards their offerings, which are increasingly seen as inflexible and over-priced.
Viewers, unimpressed by long contracts (usually 2-years with prices that sky rocket after year-1) are looking for ways to watch all their favorite shows, sports and movies without the bloat of most cable packages.
We’ve begun to see the exodus, with increasingly more customers cutting the cord and adopting services such as Netflix or Playstation Vue. This is becoming easier and easier as more homes upgrade to Smart TV’s, next generation Video Game Consoles, or purchase add on devices, that basically convert any TV with HDMI into a Smart TV. The days of the ugly, set-top box are numbered and the Cable and Satellite TV companies know it, as do their investors.
Toppling The Cable Package One Network at a Time
There are TV networks, and there are capitol “N” TV Networks, such as Disney, CNN, HBO and TNT to name a few. With big slips in shares in 2015 – between 4% and 20%, it’s clear that investors are panicked about the direction, or lack of direction shown by “big cable”.
As the general public is exposed to more services, and more come online such as Vidgo, it can be assumed that people will become more accustomed to the changing TV model and continue to migrate away from their traditional TV packages. It’s easy to see why Millennial’s have taken to streaming TV services faster than any other group, with conversion happening slower among older generations that ate used to dealing with cable companies. Support for the traditional model will continue to erode as more and more boomers are exposed to ease of use and quality of so many streaming TV services.
Products like Vidgo, offer “boomers” a taste of the familiar by offering live TV alongside on demand content. It’s likely these trends will continue, and TV 5 years from now will look nothing like it does today.